Domestic-made versus imported men's dress shirts:college men's attitudes and quality perception

The purposes of this study were (1) to identify selected consumers' attitudes toward purchasing domestic- made shirts and those imported from a low-wage country, and (2) to evaluate the relative effects of price, brand name, and country-of-origin on perception of quality of men's dress shirts. A convenience sample of 120 male undergraduate students registered at Virginia Tech completed questionnaires in selected classes. Research hypotheses that consumers' attitudes toward selected beneficial and imagery attributes would be more positive for domestic shirts than for imported shirts were supported in the single cue situation. The effects of price, brand name and country-of-origin on consumers' quality perception were significant with price and brand name slightly more important than country-of-origin. The interactions between price and country-of-origin, and between brand name and country-of-origin were not significant.

Name thesis:degree_name

Master of Science

Level thesis:degree_level

masters

Discipline thesis:degree_discipline

Clothing and Textiles

Department dc:contributor.department

Clothing and Textiles

Grantor dc:publisher

Virginia Tech

Year dc:date.issued

1987

Author dc:creator

• Lin, Shiouh-Miin

Chair dc:contributor.committeechair

• Densmore, Barbara E.

Committee members dc:contributor.committeemember

• Marshall, Mary Helen
• Norton, Marjorie J. T.
• Smith, Ruth Ann

Statement dc:rights

• In Copyright

Licence dc:rights.uri

• http://rightsstatements.org/vocab/InC/1.0/

Dc Identifier Other

etd-08012012-040151

OAI identifier oai:identifier

oai:vtechworks.lib.vt.edu:10919/44055