{"id":{"repo_id":"vt","oai_identifier":"oai:vtechworks.lib.vt.edu:10919/44055"},"canonical_url":"https://search.dev.ndltd.org/etd/vt/oai:vtechworks.lib.vt.edu:10919/44055","repository":{"repo_id":"vt","name":"Virginia Tech","base_url":"https://vtechworks.lib.vt.edu/oai/request"},"display":{"title":"Domestic-made versus imported men's dress shirts:college men's attitudes and quality perception","abstract":"The purposes of this study were (1) to identify selected consumers' attitudes toward purchasing domestic- made shirts and those imported from a low-wage country, and (2) to evaluate the relative effects of price, brand name, and country-of-origin on perception of quality of men's dress shirts. A convenience sample of 120 male undergraduate students registered at Virginia Tech completed questionnaires in selected classes. Research hypotheses that consumers' attitudes toward selected beneficial and imagery attributes would be more positive for domestic shirts than for imported shirts were supported in the single cue situation. The effects of price, brand name and country-of-origin on consumers' quality perception were significant with price and brand name slightly more important than country-of-origin. The interactions between price and country-of-origin, and between brand name and country-of-origin were not significant.","abstract_html":"The purposes of this study were (1) to identify selected consumers' attitudes toward purchasing domestic- made shirts and those imported from a low-wage country, and (2) to evaluate the relative effects of price, brand name, and country-of-origin on perception of quality of men's dress shirts. A convenience sample of 120 male undergraduate students registered at Virginia Tech completed questionnaires in selected classes. Research hypotheses that consumers' attitudes toward selected beneficial and imagery attributes would be more positive for domestic shirts than for imported shirts were supported in the single cue situation. The effects of price, brand name and country-of-origin on consumers' quality perception were significant with price and brand name slightly more important than country-of-origin. The interactions between price and country-of-origin, and between brand name and country-of-origin were not significant.","abstract_has_math":false,"creators":["Lin, Shiouh-Miin"],"institution":"Virginia Tech","degree_name":"Master of Science","degree_level":"masters","degree_discipline":"Clothing and Textiles","degree_department":"Clothing and Textiles","school":null,"contributors":[],"advisors":[],"committee_chairs":["Densmore, Barbara E."],"committee_members":["Marshall, Mary Helen","Norton, Marjorie J. T.","Smith, Ruth Ann"],"year":1987,"date_issued":"1987-07-05","date_published":"1987-07-05","updated_at":"2026-07-22T22:19:13Z","subjects":[],"languages":[],"rights":["In Copyright"],"rights_urls":["http://rightsstatements.org/vocab/InC/1.0/"],"identifier_entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["etd-08012012-040151"],"render_values":[{"text":"etd-08012012-040151","href":null,"code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/10919/44055","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.committeechair","label":"Committee Chair","values":["Densmore, Barbara E."]},{"key":"dc:contributor.committeemember","label":"Committee Member","values":["Marshall, Mary Helen","Norton, Marjorie J. T.","Smith, Ruth Ann"]},{"key":"dc:contributor.department","label":"Department","values":["Clothing and Textiles"]},{"key":"dc:creator","label":"Author","values":["Lin, Shiouh-Miin"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2014-03-14T21:41:54Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2014-03-14T21:41:54Z","2012-08-01"]},{"key":"dc:date.issued","label":"Date","values":["1987-07-05"]},{"key":"dc:publisher","label":"Institution","values":["Virginia Tech"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"dc:type.dcmitype","label":"Dc Type Dcmitype","values":["Text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Clothing and Textiles"]},{"key":"thesis:degree_level","label":"Degree Level","values":["masters"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Science"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["Virginia Polytechnic Institute and State University"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:rights","label":"Dc Rights","values":["In Copyright"]},{"key":"dc:rights.uri","label":"Rights URI","values":["http://rightsstatements.org/vocab/InC/1.0/"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["etd-08012012-040151"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/10919/44055"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["The purposes of this study were (1) to identify selected consumers' attitudes toward purchasing domestic- made shirts and those imported from a low-wage country, and (2) to evaluate the relative effects of price, brand name, and country-of-origin on perception of quality of men's dress shirts. A convenience sample of 120 male undergraduate students registered at Virginia Tech completed questionnaires in selected classes. Research hypotheses that consumers' attitudes toward selected beneficial and imagery attributes would be more positive for domestic shirts than for imported shirts were supported in the single cue situation. The effects of price, brand name and country-of-origin on consumers' quality perception were significant with price and brand name slightly more important than country-of-origin. The interactions between price and country-of-origin, and between brand name and country-of-origin were not significant."]},{"key":"dc:description.degree","label":"Dc Description Degree","values":["Master of Science"]},{"key":"dc:format.medium","label":"Dc Format Medium","values":["BTD"]},{"key":"dc:format.mimetype","label":"Dc Format Mimetype","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["Domestic-made versus imported men's dress shirts:college men's attitudes and quality perception"]}]}],"canonical_facts":{"dc:contributor.committeechair":["Densmore, Barbara E."],"dc:contributor.committeemember":["Marshall, Mary Helen","Norton, Marjorie J. T.","Smith, Ruth Ann"],"dc:contributor.department":["Clothing and Textiles"],"dc:creator":["Lin, Shiouh-Miin"],"dc:date.accessioned":["2014-03-14T21:41:54Z"],"dc:date.available":["2014-03-14T21:41:54Z","2012-08-01"],"dc:date.issued":["1987-07-05"],"dc:description.abstract":["The purposes of this study were (1) to identify selected consumers' attitudes toward purchasing domestic- made shirts and those imported from a low-wage country, and (2) to evaluate the relative effects of price, brand name, and country-of-origin on perception of quality of men's dress shirts. A convenience sample of 120 male undergraduate students registered at Virginia Tech completed questionnaires in selected classes. Research hypotheses that consumers' attitudes toward selected beneficial and imagery attributes would be more positive for domestic shirts than for imported shirts were supported in the single cue situation. The effects of price, brand name and country-of-origin on consumers' quality perception were significant with price and brand name slightly more important than country-of-origin. The interactions between price and country-of-origin, and between brand name and country-of-origin were not significant."],"dc:description.degree":["Master of Science"],"dc:format.medium":["BTD"],"dc:format.mimetype":["application/pdf"],"dc:identifier.other":["etd-08012012-040151"],"dc:identifier.uri":["http://hdl.handle.net/10919/44055"],"dc:publisher":["Virginia Tech"],"dc:rights":["In Copyright"],"dc:rights.uri":["http://rightsstatements.org/vocab/InC/1.0/"],"dc:title":["Domestic-made versus imported men's dress shirts:college men's attitudes and quality perception"],"dc:type":["Thesis"],"dc:type.dcmitype":["Text"],"thesis:degree_discipline":["Clothing and Textiles"],"thesis:degree_level":["masters"],"thesis:degree_name":["Master of Science"],"thesis:institution_name":["Virginia Polytechnic Institute and State University"]},"updated_at":"2026-07-22T22:19:13Z"}