The impact of integrated marketing communications on consumer behaviour: a case study analysis of Harrods

Nasser, Wafa Wajeeh

doi:10.82227/repository.uwtsd.ac.uk.00002029

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University of Wales Trinity Saint David

The impact of integrated marketing communications on consumer behaviour: a case study analysis of Harrods

dc:creator Nasser, Wafa Wajeeh

dc:type.qualificationname mba

dc:date.issued2022

Degree

thesis:*

Name dc:type.qualificationname: mba
Level dc:type.qualificationlevel: masters
Grantor dc:publisher.institution: University of Wales Trinity Saint David
Year dc:date.issued: 2022

Author and committee

dc:creator, dc:contributor.*

Author dc:creator: Nasser, Wafa Wajeeh

Subjects

dc:subject × 1

HD28 Rheoli. Rheoli Diwydiannol

Identifiers

dc:identifier.*

Dc Identifier Grantnumber: UWTSD
OAI identifier oai:identifier: oai:repository.uwtsd.ac.uk:2029

Chain of custody

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Harvested from: University of Wales Trinity Saint David
Base URL: repository.uwtsd.ac.uk/cgi/oai2
Last updated: 2026-07-24
Source record: OAI-PMH GetRecord

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citation

Nasser, Wafa Wajeeh. The impact of integrated marketing communications on consumer behaviour: a case study analysis of Harrods. masters thesis, University of Wales Trinity Saint David, 2022. https://doi.org/10.82227/repository.uwtsd.ac.uk.00002029

The impact of integrated marketing communications on consumer behaviour: a case study analysis of Harrods

Degree

Author and committee

Subjects

Identifiers

Chain of custody

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