Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 210 for “"consumer behaviour"”.
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Consumer behaviour towards voluntary carbon credits
This thesis explores consumer behaviour toward voluntary carbon credits by integrating Norm Activation Theory (NAT), Social Innovation Theory (SIT), and the Theory of Planned Behaviour (TPB). This research employs a quantitative approach, using data from 431 respondents, analysed with structural …
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Consumer behaviour in the football boot industry
Submitted in fulfillment of the requirements of the Degree of Master of Technology: Quality, Durban University of Technology, Durban, South Africa, 2011.
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Modelling and comparing OECD countries' consumer behaviour
… seeks to model and compare OECD countries' consumer behaviour. We build REPIHIRELCH and ECM formulations using long time-series based solely upon private sector measures of income for twenty OECD countries. No previous study features such a broad coverage of private sector data and models. …
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The effects of payment card fraud on consumer behaviour
… cost: the change in a victim’s purchasing behaviour following payment card fraud. It is a research area that is often neglected or overlooked, though not ignored. Earlier research explores how the perception of safety, security, and trust affect payment modes and concludes that these …
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Consumer behaviour in computer mediated environments: implications for marketers
This thesis examined the relationship between key consumer behaviour variables and the broad consumption behaviour patterns of consumers who searched and shopped for products over the Internet. The aim was to explore and suggest to marketing managers how and why people behaved as they do whilst …
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Understanding Consumer Behaviour Regarding the Sustainable Consumption of Clothing
… on responses, little is known about how ordinary consumers understand sustainability with regarding to clothing. A study by Defra in 2008 revealed a low awareness of sustainability and proposed sustainable fashion goals for consumers. Research on consumer clothing purchase tends to be from a …
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Acculturation and consumer behaviour: a study of British Indians
The phenomenon of acculturation and its impact on consumer behaviour in the UK merits greater scrutiny. With a changing national demographic landscape as the backdrop, this research seeks to investigate whether established theories of acculturation are applicable to British Indians and what impact …
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Consumer behaviour towards cause related marketing in the greater eThekweni region
Dissertation submitted in partial compliance with the requirements for Master‟s Degree of Technology: Marketing, Durban University of Technology, Durban, South Africa, 2007.
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Conceptualizing and investigating patterns of consumer behaviour towards in-home shopping
… force (located in activities or behaviour). A two stageempirical study explores the content, structure and context of consumption patternsamongst mail order shoppers in the U.K. The quantitative stage involved the applicationof correspondence analysis to data extracted from the …
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Consumer behaviour in online shopping - understanding the role of regulatory focus.
The behaviour of consumers on the Internet is increasingly a focus of marketing research. In particular, consumers behaviour in online shopping, from adoption motivation to post-usage behaviour, has become a major focus of research in the field of marketing, especially within consumer behaviour. …
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Research on current consumer behaviour towards online food delivery in Spain
… growth due to the increasing demand from consumers for convenience and speed in their food consumption. This growth has been further accelerated by the COVID-19 pandemic, which has led to a surge in demand for food delivery services as people spend more time at home (Ahuja. K, 2021). As …
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Sojourner consumer behaviour : the influence of nostalgia, ethnocentrism, cosmopolitanism and place attachment
… interconnected world, increasing numbers of consumers are becoming involved in an internationally mobile lifestyle. During this transitional event, these international consumers become temporary residents in a foreign host country. Transient consumers are formally known as sojourners. Despite …
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Analysing the effect of taxation on consumer behaviour in the tourism industry.
… explores the impact of tourism taxes on tourist behaviour. Research to date has tended to focus on the impact of tourism taxes on consumer behaviour only in terms of willingness to pay and the nature of the demand curve (Seetaram et al. 2018). Also, the impact of air passenger duties on outbound …
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Using consumer behaviour theories to analyse the relationship between green technology and customer expectations
Submitted in fulfilment of the requirements of the degree of Master of Management Sciences in Public Management, Durban University of Technology, Durban, South Africa, 2021.
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Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments.
… both by chain and online booksellers, and consumer responses to this marketing and a reading of the current trade press revealed calls for research into consumer wants and needs (Watson, 2002; Holman, 2007; Horner, 2007a). While BML (Book Marketing Limited) carries out a valuable range of …
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Caravan second homes: an empirical study of consumer behaviour towards a depreciating property asset
… the role static caravans play within second home consumerism. Fundamentally it seeks to explain why people buy such a fast depreciating property asset. Results suggest how irrespective of their income two thirds of such consumers show a passionate loyalty towards their static caravan and have …
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The effect of anti-establishment branding on teenage consumer behaviour within the action sportswear market
Submitted in fulfilment of the requirements for the Masters Degree in Technology: Fashion Design, Durban University of Technology, Durban, South Africa, 2013.
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