Image selling: how depictions of power relations, plasticity, and abjection in high-fashion advertisements construct terrifying social narratives

This paper examines how high-fashion advertisements use visual rhetoric in order to construct social narratives related to power struggles, plasticity, and abjection. In creating these types of images, high-fashion advertisers send explicit messages to their viewers regarding the ways they should engage with the depicted social narratives, ranging from objectification to violence to death. Through a close rhetorical analysis and observational study of high-fashion advertisements, this paper discusses the problematic nature of the marketing techniques and how they skew interpretations of social issues.

Grantor dc:publisher

University of Tennessee at Chattanooga

Author dc:creator

• Litton, Jennifer Lee

Contributors dc:contributor

• Jones, Rebecca
• Sligh, Charles; Palmer, Heather M.; Gailey, Elizabeth
• College of Arts and Sciences

• Visual communication
• Visual perception
• Design -- Social aspects

Licence

• https://rightsstatements.org/page/InC/1.0/?language=en

Language dc:language

English, eng

Repository record dc:identifier

https://scholar.utc.edu/theses/325

OAI identifier oai:identifier

oai:scholar.utc.edu:theses-1465