{"id":{"repo_id":"utc","oai_identifier":"oai:scholar.utc.edu:theses-1465"},"canonical_url":"https://search.dev.ndltd.org/etd/utc/oai:scholar.utc.edu:theses-1465","repository":{"repo_id":"utc","name":"University of Tennessee - Chattanooga","base_url":"https://scholar.utc.edu/do/oai/"},"display":{"title":"Image selling: how depictions of power relations, plasticity, and abjection in high-fashion advertisements construct terrifying social narratives","abstract":"This paper examines how high-fashion advertisements use visual rhetoric in order to construct social narratives related to power struggles, plasticity, and abjection. In creating these types of images, high-fashion advertisers send explicit messages to their viewers regarding the ways they should engage with the depicted social narratives, ranging from objectification to violence to death. 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A.; A thesis submitted to the faculty of the University of Tennessee at Chattanooga in partial fulfillment of the requirements of the degree of Master of Arts."]},{"key":"dc:description.abstract","label":"Abstract","values":["This paper examines how high-fashion advertisements use visual rhetoric in order to construct social narratives related to power struggles, plasticity, and abjection. In creating these types of images, high-fashion advertisers send explicit messages to their viewers regarding the ways they should engage with the depicted social narratives, ranging from objectification to violence to death. Through a close rhetorical analysis and observational study of high-fashion advertisements, this paper discusses the problematic nature of the marketing techniques and how they skew interpretations of social issues."]},{"key":"dc:title","label":"Title","values":["Image selling: how depictions of power relations, plasticity, and abjection in high-fashion advertisements construct terrifying social narratives"]}]}],"canonical_facts":{"dc:contributor":["Jones, Rebecca","Sligh, Charles; Palmer, Heather M.; Gailey, Elizabeth","College of Arts and Sciences"],"dc:creator":["Litton, Jennifer Lee"],"dc:date":["2011-12-01T08:00:00Z"],"dc:description":["Dept. of English","M. 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