THERE’S NO CRYING IN BASEBALL (UNTIL CORONAVIRUS COMES AROUND)

<p>This study sought to investigate fan reactions to the NCAA communication around the elimination of NC State from the 2021 Baseball College World Series. NC State was eliminated due to Covid-19 protocols. A content analysis was conducted by looking at posts from various NCAA related accounts on Instagram and Twitter: @ncaabaseball, @ncaa, @ncstatebaseball, @vandyboys, @hailstatebb, and @texasbaseball. Content was analyzed using frames such as Health/Covid-19, Fans, Team Spotlight, Game Update, Elimination, Hype, Merch, and Sympathy. The study concluded that the while NCAA accounts ignored the incident and Health/Covid-19 frames altogether, the posts about Health/Covid-19 from team accounts actually gained a lot of attention from fans. Also, Instagram seemed to have a strong influence, which is something that the social media managers of these accounts should not ignore.</p>

Name thesis:degree_name

Master of Arts (MA)

Level thesis:degree_level

Masters Thesis

Year dc:date.available

2022

Author dc:creator

• Payne, Jessica

Contributors dc:contributor

• Lindsey Maxwell
• David Davies
• Laura Stengrim

• NCAA
• CWS
• Baseball
• Framing
• Health/ Covid-19
• Film and Media Studies

Repository record dc:identifier

https://aquila.usm.edu/masters_theses/875

OAI identifier oai:identifier

oai:aquila.usm.edu:masters_theses-1938