This study sought to investigate fan reactions to the NCAA communication around the elimination of NC State from the 2021 Baseball College World Series. NC State was eliminated due to Covid-19 protocols. A content analysis was conducted by looking at posts from various NCAA related accounts on Instagram and Twitter: @ncaabaseball, @ncaa, @ncstatebaseball, @vandyboys, @hailstatebb, and @texasbaseball. Content was analyzed using frames such as Health/Covid-19, Fans, Team Spotlight, Game Update, Elimination, Hype, Merch, and Sympathy. The study concluded that the while NCAA accounts ignored the incident and Health/Covid-19 frames altogether, the posts about Health/Covid-19 from team accounts actually gained a lot of attention from fans. Also, Instagram seemed to have a strong influence, which is something that the social media managers of these accounts should not ignore.
","abstract_html":"<p>This study sought to investigate fan reactions to the NCAA communication around the elimination of NC State from the 2021 Baseball College World Series. NC State was eliminated due to Covid-19 protocols. A content analysis was conducted by looking at posts from various NCAA related accounts on Instagram and Twitter: @ncaabaseball, @ncaa, @ncstatebaseball, @vandyboys, @hailstatebb, and @texasbaseball. Content was analyzed using frames such as Health/Covid-19, Fans, Team Spotlight, Game Update, Elimination, Hype, Merch, and Sympathy. The study concluded that the while NCAA accounts ignored the incident and Health/Covid-19 frames altogether, the posts about Health/Covid-19 from team accounts actually gained a lot of attention from fans. Also, Instagram seemed to have a strong influence, which is something that the social media managers of these accounts should not ignore.</p>","abstract_has_math":false,"creators":["Payne, Jessica"],"institution":null,"degree_name":"Master of Arts (MA)","degree_level":"Masters Thesis","degree_discipline":null,"degree_department":null,"school":null,"contributors":["Lindsey Maxwell","David Davies","Laura Stengrim"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2022,"date_issued":"2022-03-04T08:00:00Z","date_published":"2022-03-04T08:00:00Z","updated_at":"2026-07-24T05:45:33Z","subjects":["NCAA","CWS","Baseball","Framing","Health/ Covid-19","Film and Media Studies"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://aquila.usm.edu/masters_theses/875","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Lindsey Maxwell","David Davies","Laura Stengrim"]},{"key":"dc:creator","label":"Author","values":["Payne, Jessica"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2023-03-04T08:00:00Z"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Masters Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Arts (MA)"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["NCAA","CWS","Baseball","Framing","Health/ Covid-19","Film and Media Studies"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://aquila.usm.edu/masters_theses/875"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This study sought to investigate fan reactions to the NCAA communication around the elimination of NC State from the 2021 Baseball College World Series. NC State was eliminated due to Covid-19 protocols. A content analysis was conducted by looking at posts from various NCAA related accounts on Instagram and Twitter: @ncaabaseball, @ncaa, @ncstatebaseball, @vandyboys, @hailstatebb, and @texasbaseball. Content was analyzed using frames such as Health/Covid-19, Fans, Team Spotlight, Game Update, Elimination, Hype, Merch, and Sympathy. The study concluded that the while NCAA accounts ignored the incident and Health/Covid-19 frames altogether, the posts about Health/Covid-19 from team accounts actually gained a lot of attention from fans. Also, Instagram seemed to have a strong influence, which is something that the social media managers of these accounts should not ignore.
"]},{"key":"dc:title","label":"Title","values":["THERE’S NO CRYING IN BASEBALL (UNTIL CORONAVIRUS COMES AROUND)"]}]}],"canonical_facts":{"dc:contributor":["Lindsey Maxwell","David Davies","Laura Stengrim"],"dc:creator":["Payne, Jessica"],"dc:date.available":["2023-03-04T08:00:00Z"],"dc:description.abstract":["This study sought to investigate fan reactions to the NCAA communication around the elimination of NC State from the 2021 Baseball College World Series. NC State was eliminated due to Covid-19 protocols. A content analysis was conducted by looking at posts from various NCAA related accounts on Instagram and Twitter: @ncaabaseball, @ncaa, @ncstatebaseball, @vandyboys, @hailstatebb, and @texasbaseball. Content was analyzed using frames such as Health/Covid-19, Fans, Team Spotlight, Game Update, Elimination, Hype, Merch, and Sympathy. The study concluded that the while NCAA accounts ignored the incident and Health/Covid-19 frames altogether, the posts about Health/Covid-19 from team accounts actually gained a lot of attention from fans. Also, Instagram seemed to have a strong influence, which is something that the social media managers of these accounts should not ignore.
"],"dc:identifier":["https://aquila.usm.edu/masters_theses/875"],"dc:subject":["NCAA","CWS","Baseball","Framing","Health/ Covid-19","Film and Media Studies"],"dc:title":["THERE’S NO CRYING IN BASEBALL (UNTIL CORONAVIRUS COMES AROUND)"],"thesis:degree_level":["Masters Thesis"],"thesis:degree_name":["Master of Arts (MA)"]},"updated_at":"2026-07-24T05:45:33Z"}