Social-environmental Entrepreneurs' Communicative Actions in Communication Networks

Entrepreneurs' communicative plans and actions serve to attract resources to their venture, positioning them for strategic gains. However, there is little understanding of how entrepreneurs perceive, value, navigate, and manage their participation in communication networks. This research finds that entrepreneurs strategically use communication networks to find and engage complementary resources, social support, and human and financial capital. Importantly, entrepreneurs facilitate the development of new networks, around innovative solutions and approaches to social problems.

Name thesis:degree_name

Communication

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Department of Communication and Journalism

Year

2012

Author dc:creator

• Hopkins-Loy, Alice

Contributors dc:contributor

• White, Judith
• Oetzel, John
• Logsdon, Jeanne
• Hendry, Judith

• environmental
• social entrepreneurship
• strategic communication
• social networks
• entrepreneurship
• communication
• networks
• conservation

Language dc:language

English

Identifier

https://digitalrepository.unm.edu/cj_etds/36

OAI identifier oai:identifier

oai:digitalrepository.unm.edu:cj_etds-1035