Social-environmental Entrepreneurs' Communicative Actions in Communication Networks
type: CreativeWork
description: Entrepreneurs' communicative plans and actions serve to attract resources to their venture, positioning them for strategic gains. However, there is little understanding of how entrepreneurs perceive, value, navigate, and manage their participation in communication networks. This research finds that entrepreneurs strategically use communication networks to find and engage complementary resources, social support, and human and financial capital. Importantly, entrepreneurs facilitate the development of new networks, around innovative solutions and approaches to social problems.
abstract: Entrepreneurs' communicative plans and actions serve to attract resources to their venture, positioning them for strategic gains. However, there is little understanding of how entrepreneurs perceive, value, navigate, and manage their participation in communication networks. This research finds that entrepreneurs strategically use communication networks to find and engage complementary resources, social support, and human and financial capital. Importantly, entrepreneurs facilitate the development of new networks, around innovative solutions and approaches to social problems.
author: Hopkins-Loy, Alice
language: English
keywords: environmental, social entrepreneurship, strategic communication, social networks, entrepreneurship, communication, networks, conservation
date published: 2012-07-01T07:00:00Z
date modified: 2026-07-24T05:26:00Z
provider: University of New Mexico
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: University of New Mexico

PropertyValue
property ID: Handle
value: http://hdl.handle.net/1928/21041