Social-environmental Entrepreneurs' Communicative Actions in Communication Networks
Entrepreneurs' communicative plans and actions serve to attract resources to their venture, positioning them for strategic gains. However, there is little understanding of how entrepreneurs perceive, value, navigate, and manage their participation in communication networks. This research finds that entrepreneurs strategically use communication networks to find and engage complementary resources, social support, and human and financial capital. Importantly, entrepreneurs facilitate the development of new networks, around innovative solutions and approaches to social problems.
environmental, social entrepreneurship, strategic communication, social networks, entrepreneurship, communication, networks, conservation
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