"Reading ""Rabotnitsa"": Ideals, Aspirations, and Consumption Choices for Soviet Women, 1914--1964"

The author finds that Western women's magazines and their Soviet counterpart, Rabotnitsa, played similar roles in corresponding societies. Both Soviet and Western women's magazines provided guidance, generated ideals, and established standards that their female readers were advised to emulate. Neither type of women's magazines created roles for women, but reflected and promoted those that already existed in society. Essentially, women's magazines in both societies prescribed roles for women that would prove beneficial to the power structure of the country in which these magazines were published. The findings suggest that women's magazines in both societies are instrumental in serving the needs of power under both economic systems, including both the management of consumption and oppression of women.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Communication

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2015

Author dc:creator

• Tolstikova, Natalia Igorevna

Contributors dc:contributor

• Linda Scott

• Women's Studies

Language dc:language

eng

Identifier

(MiAaPQ)AAI3023217

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/87502