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University of Illinois at Urbana-Champaign
Persuasion Schemas: Attributes and Effects on Advertising Effectiveness, Coping and Involvement
Abstract
dc:descriptionOverall, the studies underscore the need to reconceptualize the processes that underlie the acceptance or rejection of different types of commercials when participants know that they are being persuaded.
Degree
thesis:*- Name thesis:degree_name
- Ph.D.
- Level thesis:degree_level
- Dissertation
- Discipline thesis:degree_discipline
- Communications
- Grantor
- University of Illinois at Urbana-Champaign
- Year dc:date
- 2015
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Rivera, Victor Jose
- Contributors dc:contributor
-
- Brewer, William F.
Subjects
dc:subject × 1Rights
- Language dc:language
- eng
Identifiers
dc:identifier.*- Identifier
- (MiAaPQ)AAI9812753
- OAI identifier oai:identifier
- oai:www.ideals.illinois.edu:2142/86610