Alcohol Abuse Prevention Among Fraternity Men: Addressing Individual Perceptions and Moderating Group Culture Determinants of High -Risk Drinking

Conclusions. Perceived subjective norms as defined by long standing behavior theory may provide an alternative and potentially more promising intervention target---for this high-risk student population---than the current focus on correcting students' errors in estimating the amount of alcohol their peers consume. Results of this study also suggest fraternity men may respond favorably to intervention messages emphasizing second hand consequences of alcohol use. Perceived second hand consequences offer another possible point of leverage for positive social culture change to reduce high-risk alcohol consumption patterns among fraternity men and other targeted populations.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Kinesiology and Community Health

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2015

Author dc:creator

• Trockel, Mickey Todd

Contributors dc:contributor

• Janet Reis

• Education, Health

Language dc:language

eng

Identifier

(MiAaPQ)AAI3131037

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/86368