Exploring the Travel Planning Hierarchy: An Interactive Web Experiment

The dissertation examined the complex decision process based on the concepts of rigidity, centrality and sequentiality. A two-phase methodology was used. The first phase was based on three empirical studies whereby exploring the concepts such as complexity, sequentiality and contingent hierarchy of trip decision process. The second phase was based on an experimental procedure to examine factors that influence the pre-trip travel planning process including (1) contextual effects; (2) information framing effects; and, (3) cognitive factors such as the travel experience and stated travel expertise. The study found evidence consistent with recent research findings that a trip decision behavior is a complex process of adaption to, and adjustment of, decision contexts. Furthermore, the complex travel decision behavior can be better represented as a sequential/hierarchical, and contingent process. Implications and future research were suggested.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Recreation, Sport and Tourism

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2015

Author dc:creator

• Jeng, Jiann-Min

Contributors dc:contributor

• Fesenmaier, Daniel R.

• Business Administration, Marketing

Language dc:language

eng

Identifier

(MiAaPQ)AAI9971104

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/86039