Persuasive Architecture of Tourism Destination Websites: An Analysis of First Impression

This study contributes to the development of scales for measuring the persuasiveness of destination websites, and it also contributes theoretical and empirical findings on the substantial influence of first impressions toward websites on the consumer persuasion process. Additionally, this research confirms that the Elaboration Likelihood Model is applicable to the context of first impression formation in destination websites. It is expected that the findings of this study provide destination marketers with meaningful insights into design guidelines for persuasive architecture of destination websites. This thesis ends by discussion of the limitations of present research and the directions for future research.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Recreation, Sport and Tourism

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2015

Author dc:creator

• Kim, Heejun

Contributors dc:contributor

• Wicks, Bruce E.

• Information Science

Language dc:language

eng

Identifier

(MiAaPQ)AAI3337821

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/86023