Towards a Theoretical Framework of Collaborative Destination Marketing: A Case Study of Elkhart County, Indiana

Destination marketing has been a challenging task for most of the tourism organizations representing the destination owing to the fragmented nature of the tourism stakeholders who are involved in the marketing efforts, and collaborative marketing could provide solutions to this challenge. Despite the potential advantages of collaborative destination marketing, adequate attention has not been given to this field of study, either from a practical or theoretical perspective. This study is an attempt to explore the nature and dynamism of collaborative marketing efforts in a destination using a case study approach. Specifically, the study goal is achieved through examining the preconditions, motivations, processes, and outcomes of destination marketing alliances and networks within the domain of theories of interorganizational relations. Efforts have been made for developing a theoretically informed framework for examining tourism marketing alliances that brings together a diverse range of stakeholders in their concerted efforts to conduct tourism marketing activities. Implications are also provided and discussed from both practical and theoretical perspectives.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Recreation, Sport and Tourism

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2015

Author dc:creator

• Wang, Youcheng

Contributors dc:contributor

• Daniel Fesenmaier

• Business Administration, Marketing

Language dc:language

eng

Identifier

(MiAaPQ)AAI3131045

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/86004