The Moderating Role of Fan Identification and Self -Esteem on the Motivation to Purchase an Intercollegiate Athletic Event Ticket

This research has further enhanced the importance of identification as a factor affecting sport spectator behavior. While previous research has assessed the impact of fan identification on attendance, this study framed the discussion around an individual's motivation to purchase an athletic event ticket. Because motivation ultimately determines behavior, it is important to consider the primary influences affecting the sport spectator decision making process. Undergraduate student's level of identification with the university proved to be a factor influencing the motivation to purchase an intercollegiate athletic event ticket, while self-esteem had little or no impact on their motivation. The successful utilization of a seven-point scale measuring self-esteem is another important contribution of this research and provides future researchers with a sound tool to assess fan motivation.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Recreation, Sport and Tourism

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2015

Author dc:creator

• Staples, Stephen Richard

Contributors dc:contributor

• William McKinney

• Recreation

Language dc:language

eng

Identifier

(MiAaPQ)AAI3017218

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/85992