Aligning Strategy and Customer Information for Performance in Business Markets

"Although there is support for the idea that strategy and information management should be aligned to achieve competitive advantage, just implementing an effective strategy combination helps the business unit achieve competitive advantage as measured by the Marketing Performance variables above and by business unit growth. The decision to follow the ""Both"" strategy (Low-Cost and Differentiation simultaneously) could be considered a surrogate for ""Strategic Excellence"" in general. This strategy is associated with competitive advantage (Treacy and Wieserma 1993) and in most cases requires coordination of information throughout the business unit as well as a deep and sophisticated knowledge of the customer."

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Business Administration

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2015

Author dc:creator

• Zahay, Debra L.

Contributors dc:contributor

• Griffin, Abbie

• Computer Science

Language dc:language

eng

Identifier

(MiAaPQ)AAI9990202

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/84617