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University of Illinois at Urbana-Champaign
The Role of Affect (Valence and Intensity) in Product Consumption
Abstract
dc:descriptionFor both males and females, support was not found for a role of trait affect intensity in product consumption volume. However, partial support was found for the mediating role of the degree of information processing.
Degree
thesis:*- Name thesis:degree_name
- Ph.D.
- Level thesis:degree_level
- Dissertation
- Discipline thesis:degree_discipline
- Business Administration
- Grantor
- University of Illinois at Urbana-Champaign
- Year dc:date
- 2015
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Costello, Thomas Gerard
- Contributors dc:contributor
-
- Monroe, Kent B.
Subjects
dc:subject × 1Rights
- Language dc:language
- eng
Identifiers
dc:identifier.*- Identifier
- (MiAaPQ)AAI9989971
- OAI identifier oai:identifier
- oai:www.ideals.illinois.edu:2142/84614