Price Promotion Framing Effects on Consumers' Perceptions of Dynamic Pricing

This research contributes to consumer research by verifying that perceived transaction dissimilarity is an important antecedent of fairness perceptions and offering a more comprehensive view of the overall price fairness model. The research demonstrates that different consumer segments' responses to dynamic pricing are distinct and that different price framing tactics influence consumers differently across product-price levels in different price inequity situations and with different price comparison situations.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Business Administration

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2015

Author dc:creator

• Weisstein, Fei Lee

Contributors dc:contributor

• Monroe, Kent B.

• Business Administration, Marketing

Language dc:language

eng

Identifier

(MiAaPQ)AAI3395534

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/84577