Consumers' Experiences With E -Commerce Technologies: Three Essays

Essay three explores the effect of online shipping charges on consumers' e-commerce purchase decisions. (Such purchase decisions relate in part to two of the three shared understandings: trust/control and success.) Two experiments were conducted with college students using a simulated e-commerce website. The first experiment examined how the amount of the shipping charge and the way it is framed (bundled with or separate from the merchandise price) influence the decision to purchase a CD storage unit online or at a conventional retail store. The second experiment examined the influence of framing and online merchandise return policies on purchase decisions. Relevant theory was drawn from prospect theory and mental accounting principles.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Business Administration

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2015

Author dc:creator

• Lloyd, Susan M.

Contributors dc:contributor

• Monroe, Kent B.

• Business Administration, Marketing

Language dc:language

eng

Identifier

(MiAaPQ)AAI3070026

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/84517