Intermarket Patronage Revisited: The Relationship Between Relative Perceived Quality and Relative Perceived Sacrifice

Past research on intermarket patronage has focused on either the characteristics of the market (e.g. distance, population) or of the consumer (e.g. demographics, psychographics). As a result, a comprehensive explanation of outshopping behavior has yet to be provided. This dissertation research seeks to incorporate recent insights into consumers' quality perceptions, along with knowledge gained from former outshopping studies, into a general framework designed to more fully explain intermarket patronage.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Business Adminstration

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2014

Author dc:creator

• Gooding, Sandra K. Smith

Contributors dc:contributor

• Sudman, Seymour

• Business Administration, Marketing
• Health Sciences, Health Care Management

Identifier

(UMI)AAI9236471

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/72306