Effects of Country-of-Origin Information on Product Evaluation: An Information Processing Perspective

The research proposed concerns the manner in which activating one's schema of a country influences the processing of information about a product that comes from that country. Several factors are considered including (1) whether a schema of the country of origin is activated before or after other product information is received, (2) the purpose for which the information is received (e.g., whether the subject has an explicit objective of making a purchasing decision or not), and (3) the amount of time elapsed between the receipt of stimulus information, the activation of schema and judgments. The general effects of activating a prototypic schema on the interpretation and use of information are evaluated, and the implications of these effects for country of origin are discussed.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Business Adminstration

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2014

Author dc:creator

• Hong, Sung-Tai

• Business Administration, Marketing

Identifier

(UMI)AAI8803065

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/72305