Technology Management Within Product Lines in High Technology Markets

Understanding the nuances of product line management has been of great interest to business scholars and practitioners. This assumes greater significance for firms conducting business in technologically dynamic industries, where they face certain challenges regarding the management of multiple, overlapping technologies within their product lines. Hence, firms have to devise appropriate product line technology strategies regarding which technology or mix of technologies to adopt and offer in their product lines so as to maximize their chances of survival. To gain deeper insight into such challenges, I investigate strategic technology management within product lines and specifically focus on the growth stage of high technology markets, where these challenges are exacerbated by the dynamic nature and the rapid rate of growth of these markets.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Business Adminstration

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2014

Author dc:creator

• Sarangee, Kumar R.

Contributors dc:contributor

• Agarwal, Rajshree

• Business Administration, Marketing
• Business Administration, Entrepreneurship

Identifier

(UMI)AAI3392464

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/72302