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University of Illinois at Urbana-Champaign
Consumer Learning and Brand Loyalty When Product Quality Is Unknown
Abstract
dc:descriptionSome recent research has focused on the behavior of agents under incomplete information, one aspect of which is the effect of learning on optimal decision making. This thesis explores the effects of consumer learning about product quality on a firm's optimal pricing strategies under different market structures.
Degree
thesis:*- Name thesis:degree_name
- Ph.D.
- Level thesis:degree_level
- Dissertation
- Discipline thesis:degree_discipline
- Economics
- Grantor
- University of Illinois at Urbana-Champaign
- Year dc:date
- 1983
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Goering, Patricia Ann
Subjects
dc:subject × 1Identifiers
dc:identifier.*- Identifier
- (UMI)AAI8324560
- OAI identifier oai:identifier
- oai:www.ideals.illinois.edu:2142/70738