Modern-Traditional Differences in Consumption Patterns Across Cultures (Life Styles; Brazil, France, Japan, United States)

Marketing academicians and practitioners have developed concepts, theories and methodologies to study consumer behavior in the U.S., but application of these concepts and theories to understand consumer behavior in a cross-cultural setting is, for the most part, lacking. The purpose of this dissertation was to investigate the impact of socio-economic-demographic variables versus life styles on consumption patterns across cultures. Consumption patterns were measured in terms of several product categories, and demographic variables included income, education, age, and occupation. Life styles were measured with reference to the values of the concept of individual modernity. Borrowed from the fields of psychology and social psychology, the concept of individual modernity was used to define lifestyle patterns along a modern-traditional dimension.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Business Administration

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2014

Author dc:creator

• Eshghi, Mir-Abdolreza

• Business Administration, General

Identifier

(UMI)AAI8422059

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/70452