Conspicuous Consumption, Marketing, and Economic Development in Nigeria

British colonial rule in Nigeria had left, among its many legacies, a small high-income western-educated elite whose members engage in conspicuous consumption and are also known to have a high import-propensity. Their preference for imports, when both the imported and locally-made versions of the same product are equivalent, is often seen as one facet of conspicuous consumption behavior which is detrimental to Nigeria's economic development.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Business Administration

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2014

Author dc:creator

• Uko, John Paul

• Business Administration, Marketing

Identifier

(UMI)AAI8410063

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/70450