The Prediction and Explanation of Actual Voting Behavior in a Presidential Primary Election

Voting behavior has been studied from several different perspectives. Initially, voting behavior was predicted by asking respondents who they intended on voting for. Sociologists added on to prediction by using social characteristics of voters to explain their behavior. Political scientists added party affiliation along with other political characteristics of voters to explain their behavior. Social psychologists went beyond the prediction and explanation of voting behavior by surveying voters' beliefs and allowing for the control of them. Finally, consumer behaviorists have added an additional ability to control voting behavior by surveying their needs.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Business Administration

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2014

Author dc:creator

• Newman, Bruce Ira

• Business Administration, General

Identifier

(UMI)AAI8203541

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/70436