Bank Market Concentration, Advertising Intensity, Price-Cost Margins, and Costs of Production: An Empirical Approach

A large and growing literature on the relationship between local bank market concentration and interest rate performance measures has been established, but the systematic influence of market structure on costs of production, advertising intensity, and profit margins has received little attention. The purpose of this study is to extend the structure-performance framework of industrial organization to include population density as well as market concentration as a structure measure to be considered and to broaden the performance measures to include costs of production, profit margins, and advertising intensity. Specifically, the effects of market concentration and population density on profit margins is established with an analysis of the variation in the profit margin due to the cost component.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Economics

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2014

Author dc:creator

• Stevens, Jerry Lloyd

• Economics, Commerce-Business

Language dc:language

eng

Identifier

(UMI)AAI8017992

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/67667