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University of Illinois at Urbana-Champaign

An Interactive Product-Consumer Typology for the Investigation of Brand Image

Abstract

dc:description

Made available in DSpace on 2014-12-10T23:08:57Z (GMT). No. of bitstreams: 1 7405598.pdf: 9414506 bytes, checksum: 8a0fc6ae4244b698920ef103ba9152a1 (MD5) Previous issue date: 1973

Degree

thesis:*
Name thesis:degree_name
Ph.D.
Level thesis:degree_level
Dissertation
Discipline thesis:degree_discipline
Marketing
Grantor
University of Illinois at Urbana-Champaign
Year dc:date
2014

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Hupfer, Herbert Paul

Subjects

dc:subject × 1

Identifiers

dc:identifier.*
Identifier
(UMI)AAI7405598
OAI identifier oai:identifier
oai:www.ideals.illinois.edu:2142/64097

Chain of custody

source
Harvested from
University of Illinois - Urbana-Champaign
Base URL
www.ideals.illinois.edu/oai-pmh
Last updated
2026-07-22
Source record
OAI-PMH GetRecord
citation

Hupfer, Herbert Paul. An Interactive Product-Consumer Typology for the Investigation of Brand Image. Dissertation thesis, University of Illinois at Urbana-Champaign, 2014. http://hdl.handle.net/2142/64097