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University of Illinois at Urbana-Champaign
Measuring Advertising Effectiveness From a Communications Point of View
Abstract
dc:descriptionMade available in DSpace on 2014-12-05T21:37:09Z (GMT). No. of bitstreams: 1 0011521.pdf: 5110084 bytes, checksum: e366051b60b41100cfb1a286be33e3c0 (MD5) Previous issue date: 1955
Degree
thesis:*- Name thesis:degree_name
- Ph.D.
- Level thesis:degree_level
- Dissertation
- Discipline thesis:degree_discipline
- Mass Communications
- Grantor
- University of Illinois at Urbana-Champaign
- Year dc:date
- 2014
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Mindak, William Anthony
Subjects
dc:subject × 1Rights
- Language dc:language
- eng
Identifiers
dc:identifier.*- Identifier
- (UMI)AAI0011521
- OAI identifier oai:identifier
- oai:www.ideals.illinois.edu:2142/58572