The effects of thematic versus taxonomic categorization on choice overload when choosing university classes

The problem of “having too much choice” within our everyday lives is magnified in online environments. This study looked at the effects of thematic categorization on the problem of choice overload by categorizing an undergraduate course catalog either by taxonomic categorization, thematic categorization, or no categorization. Surprisingly the three different types of categorization did not affect choice overload measures. Theoretical and practical implications are discussed.

Name thesis:degree_name

M.S.

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Advertising

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2014

Author dc:creator

• Yun, Joseph

Contributors dc:contributor

• Duff, Brittany

• Choice Overload
• Mere Categorization
• Thematic Categorization
• Too Much Choice

Statement dc:rights

• Copyright 2014 Joseph Yun

Language dc:language

en

Handle dc:identifier

http://hdl.handle.net/2142/49354

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/49354