Identifying recruitment efforts college freshmen see as most influential

The purpose of this study was to identify the recruitment efforts college freshmen see as most influential. This information is useful in helping colleges of agriculture evaluate the influence of their current recruitment efforts and further develop new and significant recruitment efforts to recruit future students. A 33-question survey instrument was utilized to collect the data. Questions assessed student demographics, the influence of current recruitment efforts, the influence of involvement in the National FFA Organization, the influence of involvement in 4-H, as well as suggestions for future recruitment efforts. The population studied was Fall 2012 college freshmen enrolled in the College of ACES at the University of Illinois at Urbana-Champaign. For the purpose of this study, the sample size consisted of all 470 domestic College of ACES freshmen who were older than 18 years of age. Results included females seeing a campus visit as an influential recruitment effort. Subjects who identified themselves as “other” found the influence of recruitment efforts to carry significance; however the hometown setting of a subject carried no significance in terms of influence of recruitment efforts. Lastly, influence of recruitment efforts were measured for students who were involved in FFA and/or 4-H compared to students who were not involved. The only significant result for those students that did not have prior participation within one of these organizations was receiving a phone call from someone involved with recruitment at the University of Illinois.

Name thesis:degree_name

M.A.

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Agricultural Education

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2013

Author dc:creator

• Hosselton, Brittany

Contributors dc:contributor

• Rosch, David M

• recruitment
• college freshmen
• influential
• agriculture

Statement dc:rights

• Copyright 2013 Brittany Hosselton

Language dc:language

en

Handle dc:identifier

http://hdl.handle.net/2142/44151

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/44151