A meta-analytic review of mass media campaigns designed to change automobile occupant restraint behavior

This dissertation is a meta-analytic review of mass media campaigns designed to change automobile occupant restraint behavior. Automobile occupant restraint behavior refers to seatbelt and/or child restraint device (CRD) usage. This review reached two general conclusions. First, occupant restraint campaigns, in general, have been effective and some classes of campaigns have been very effective. Specific mediators of campaign success that were examined include: type of campaign (Selective Traffic Enforcement Programs, incentive campaigns, and message-only), data collection technique, message theme, message delivery mode, and presence of child restraint device loaner program. The second conclusion is that a meta-analytic review is superior to a narrative review in synthesizing knowledge. More specially, meta-analytic reviews provide superior techniques for assessing homogeneity of effect sizes and locating sources of heterogeneity. These analytic techniques are especially well-suited for the review of mass media campaigns. Based upon these conclusions, suggestions for future campaigns and their evaluation are made.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Communication

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2011

Author dc:creator

• Moore, Scott David

Contributors dc:contributor

• Middlestadt, Susan

• Psychology, Social
• Education, Health
• Mass Communications

Statement dc:rights

• Copyright 1989 Moore, Scott David

Language dc:language

eng

Identifier

AAI8924904
(UMI)AAI8924904

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/23135