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University of Illinois at Urbana-Champaign
Marketing, strategy, and the small firm: A systematic inquiry
Abstract
dc:descriptionThe purpose of this dissertation was to empirically investigate and better understand the linkage between business orientation, strategic posture, marketing strategy, and performance. The theoretical model employed explicitly incorporated a contingency approach to theory development, and as such contained contingency variables, response variables, and performance variables.
Degree
thesis:*- Name thesis:degree_name
- Ph.D.
- Level thesis:degree_level
- Dissertation
- Discipline thesis:degree_discipline
- Business Administration
- Grantor
- University of Illinois at Urbana-Champaign
- Year dc:date
- 2011
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Trapp, Paul Stephen
- Contributors dc:contributor
-
- Gardner, D.
Subjects
dc:subject × 1Rights
dc:rights- Statement dc:rights
-
- Copyright 1991 Trapp, Paul Stephen
- Language dc:language
- eng
Identifiers
dc:identifier.*- Identifier
-
AAI9211015
(UMI)AAI9211015 - OAI identifier oai:identifier
- oai:www.ideals.illinois.edu:2142/22550