The effects of price and brand on consumers' perceptions of service quality, service value and behavioral intentions: Pre-purchase versus post-purchase

This dissertation synthesizes previous research from consumer research, psychology and applied economics to develop a conceptual model explaining the effects of perceived price and perceived brand on consumers' pre-purchase service expectations. This research also addresses the extent consumers' perceptions of value mediate the relationship between consumers' perceived service quality (i.e., pre-purchase expectations of service and post-purchase evaluations of actual service) and their behavioral intentions (e.g., willingness to buy and search intentions).

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Business Administration

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2011

Author dc:creator

• Roundtree, Robert Irving

Contributors dc:contributor

• Monroe, Kent B.

• Business Administration, Marketing
• Economics, Commerce-Business

Statement dc:rights

• Copyright 1996 Roundtree, Robert Irving

Language dc:language

eng

Identifier

9780591200195
AAI9712422
(UMI)AAI9712422

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/21534