The importance of the appropriate segmentation approach and strategic fit between users and clubs in the health club industry: A theoretical framework and an empirical examination

The purpose of this study was to determine if a match between consumer needs and organization's offerings in the health club industry could enhance business performance. In addition, in this study two different market segmentation methods were compared to determine which one would be able to identify segments that create fit between consumers and club types. The theoretical background of the study was primarily based upon Michael Porter's (1980, 1985) generic strategies.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Recreation, Sport and Tourism

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2011

Author dc:creator

• Rotem, Gur-Arie

Contributors dc:contributor

• Chick, Garry

• Education, Health
• Recreation

Statement dc:rights

• Copyright 1992 Rotem, Gur-Arie

Language dc:language

eng

Identifier

AAI9305670
(UMI)AAI9305670

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/21212