An investigation of the effects of time pressure on consumers' perception of price, quality, and value

This dissertation examines how time pressure influences the perceptions of quality, sacrifice and value associated with the given price information of a product. To understand the effects of time pressure on information processing, a conceptual framework based on the process theories on attitude formation and change was developed. Unlike the existing conceptualization based on these theories, this framework incorporates both the motivational and the resource effects of time pressure on information processing. It is proposed that the extent of systematic processing or the task relevant elaboration will show an inverted U-shaped relationship with time pressure. Using price as the attribute information to be evaluated under time pressure, specific hypotheses about the effects of time pressure on the association between price and the perceptions of quality, sacrifice and value were proposed.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Business Administration

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2011

Author dc:creator

• Suri, Rajneesh

Contributors dc:contributor

• Monroe, Kent B.

• Business Administration, Marketing
• Psychology, Behavioral

Statement dc:rights

• Copyright 1996 Suri, Rajneesh

Language dc:language

eng

Identifier

9780591200072
AAI9712450
(UMI)AAI9712450

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/21082