Moods and motivations: An investigation of negative moods, consumer behaviors, and the process of mood-management

The social learning theorists' perspective of mood management serves as a basis for understanding mood and its effect on consumer behavior. It has been suggested that negative moods encourage the pursuit of behaviors that interrupt the mood and restore arousal to normal levels. This dissertation examines consumer experiences of different negative moods (depressive, anxious, and irritated) and develops a methodology for measuring the effect of these moods on subsequent behavior. A model of the mood management process, in which the affective characteristics of mood and behavior are evaluated along three dimensions of pleasure, arousal, and control is tested through two studies of consumer moods: depth interviews and a telephone survey.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Business Administration

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2011

Author dc:creator

• Kacen, Jacqueline Jean

Contributors dc:contributor

• Sudman, Seymour

• Business Administration, Marketing
• Psychology, General

Statement dc:rights

• Copyright 1994 Kacen, Jacqueline Jean

Language dc:language

eng

Identifier

AAI9512419
(UMI)AAI9512419

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/21080