A causal structure analysis of advertising effects on attitudes toward foreign brands

The present study examined the causal structure of advertising effects on consumers' attitude toward foreign brands in an advertising situation. The objectives of the study were to investigate effects of various factors regarding advertising, country perceptions and product on brand attitude, and to identify the causal mechanisms among the factors that were postulated to make up the causal structural system formulated based on relevant theories and previous research.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Communication

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2011

Author dc:creator

• Yi, Chull-Young

Contributors dc:contributor

• Haefher, James E.

• Business Administration, Marketing
• Mass Communications

Statement dc:rights

• Copyright 1991 Yi, Chull-Young

Language dc:language

eng

Identifier

AAI9211050
(UMI)AAI9211050

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/19454