A model of cross-cultural consumer behavior and application of individualism and collectivism

A model of cross-cultural consumer behavior is proposed, adding to the commonly accepted attitude-consumer behavior models (e.g. Fishbein and Ajzen 1975; Ajzen and Fishbein 1980), by incorporating Triandis's (1994) Model of Subjective Culture and Social Behavior Relationships. This model is related to a specific consumer behavior (intention to purchase a camera) and assessed with data from a consumer survey via a path analysis with composite variables, finding support for the proposed relationships.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Business Administration

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2011

Author dc:creator

• Lee, Julie Anne

Contributors dc:contributor

• Sudman, Seymour

• Business Administration, General
• Business Administration, Marketing
• Psychology, Social
• Sociology, Ethnic and Racial Studies

Statement dc:rights

• Copyright 1996 Lee, Julie Anne

Language dc:language

eng

Identifier

9780591198775
AAI9712345
(UMI)AAI9712345

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/19315