A model of consumer cognitive processes underlying memory-based brand evaluations

An integrative model of cognitive processes underlying memory-based brand evaluations is developed using recent theories of consumer behavior, social cognition and communication. A key postulate of the model is that consumers' processing goals at the time of encoding and their involvement levels at the time both of encoding and retrieval determine brand evaluation processes.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Business Administration

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2011

Author dc:creator

• Park, Jong-Won

Contributors dc:contributor

• Winter, Frederick W.

• Business Administration, Marketing
• Psychology, Social

Statement dc:rights

• Copyright 1991 Park, Jong-Won

Language dc:language

eng

Identifier

AAI9136692
(UMI)AAI9136692

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/19251