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University of Illinois at Urbana-Champaign

The antidote to willfulness: Manufacturing dissent, KONY 2012, and propaganda as a technology of governance

Abstract

dc:description

This dissertation presents a new definition of propaganda using the massively viral internet video KONY 2012 as an example. KONY 2012 was produced by the nongovernmental organization (NGO) Invisible Children, which was founded by three young Americans in order to inform the American public about the crimes of the Ugandan warlord Joseph Kony. Within a few days of its release on the internet, KONY 2012 had become the most viral video of all time up to that point, garnering almost 100 million views on the popular video sharing website YouTube. Contrary to the concept of propaganda as simplistic lies, this dissertation argues that KONY 2012 demonstrates that propaganda is a sophisticated technique for governing and managing the behavior of individuals towards political ends in a literate, information-saturated, liberal democratic society.

Degree

thesis:*
Name thesis:degree_name
Ph.D.
Level thesis:degree_level
Dissertation
Discipline thesis:degree_discipline
Educational Policy Studies
Grantor
University of Illinois at Urbana-Champaign
Year dc:date
2018

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Jones, John Wesley, Jr.
Contributors dc:contributor
  • McCarthy, Cameron R.
  • Cope, William
  • Chan, Anita S.
  • Dhillon, Pradeep A.

Subjects

dc:subject × 1

Rights

dc:rights
Statement dc:rights
  • Copyright 2018 John W. Jones
Language dc:language
en

Identifiers

dc:identifier.*
Handle dc:identifier
http://hdl.handle.net/2142/101795
OAI identifier oai:identifier
oai:www.ideals.illinois.edu:2142/101795

Chain of custody

source
Harvested from
University of Illinois - Urbana-Champaign
Base URL
www.ideals.illinois.edu/oai-pmh
Last updated
2026-07-22
Source record
OAI-PMH GetRecord
citation

Jones, John Wesley, Jr.. The antidote to willfulness: Manufacturing dissent, KONY 2012, and propaganda as a technology of governance. Dissertation thesis, University of Illinois at Urbana-Champaign, 2018. http://hdl.handle.net/2142/101795