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University of Iceland

Positivity: A key for enhancing creativity. Enhancing organizational creativity through positive leadership

Abstract

dc:description.abstract

This research explored how creativity can be enhanced through leadership. Specifically, what specific leader behaviour encourages employee creativity and why. Using a qualitative case-based study, nine interviews were conducted in three companies in the creative industry in Iceland: CCP, CAOZ and the Icelandic Advertising Agency. The results indicate that positivity (the quality of having a positive mindset) is a key behavioral contributor to enhanced creativity. Positivity was found to positively influence employee psychological well-being as well as motivation. Both motivation and psychological well-being were found to be important conditions for creativity to flourish. Positivity was also found to have a positive ripple effect throughout the organization, enhancing espirit de corps, including the feeling of group membership, positive social interactions, treating people with respect, setting higher goals, increased effort and work enjoyment as well as overall organizational performance. Positive leadership may thus be instrumental for an organization to reach extraordinary performance.

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Fjóla Björk Hauksdóttir 1974-
Contributors dc:contributor
  • Háskóli Íslands

Subjects

dc:subject × 3

Rights

Language dc:language.iso
en

Identifiers

dc:identifier.*
Handle dc:identifier.uri
http://hdl.handle.net/1946/7400
OAI identifier oai:identifier
oai:skemman.is:1946/7400

Chain of custody

source
Harvested from
University of Iceland
Base URL
skemman.is/oai/request
Last updated
2026-07-27
Source record
OAI-PMH GetRecord
citation

Fjóla Björk Hauksdóttir 1974-. Positivity: A key for enhancing creativity. Enhancing organizational creativity through positive leadership. 2011. http://hdl.handle.net/1946/7400