Sex-talk: Uncovering the rhetorical strategies of abstinence and comprehensive sex education campaigns in the United States

A rhetorical analysis of abstinence and comprehensive sex education campaigns utilizing William R. Brown's model, the Rhetoric of Social Intervention (RSI). RSI is applied to the Abstinence Clearinghouse (for abstinence) and the Advocates for Youth: Rights, Respect, Responsibility (for comprehensive) campaigns. A comparison and contrast of the two programs is presented, as well as critical implications. Health communication research consisting of behavioral change strategies are also applied to this analysis. Ultimately, societal implications suggest a dual approach (combining abstinence and comprehensive) to teaching sex education in the U.S.

Name thesis:degree_name

M.A.

Level thesis:degree_level

Masters

Discipline thesis:degree_discipline

Communication Studies

Grantor dc:publisher

Texas Tech University

Year dc:date.issued

2007

Author dc:creator

• Eshleman, Thomas Jennifer

Chair dc:contributor.committeechair

• Gring, Mark A.

Committee members dc:contributor.committeemember

• Williams, David E.
• Scholl, Juliann C.

• Abstinence Clearinghouse
• Social intervention
• Abstinence

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/2346/17461

OAI identifier oai:identifier

oai:ttu-ir.tdl.org:2346/17461