Attribute Agenda Setting, Attribtue Priming, and The Public's Evaluation of Genetically Modified (GM) Food in South Korea

<p>The primary purpose of this study was to explore attribute agenda setting and priming effects in South Korea. In order to demonstrate the role of the media in shaping people's perceptions of Genetically Modified (GM) foos, I first examined the attributes of GM food that have appeared more often than others in Korean news media (attribute agenda setting). Then, I linked the results of the content analysis to survey data and explored whether certain attributes emphasized in the media became salient in people's minds (attribute priming). Findings support the transmission of issue salience from the media to the public. First, more salient attributes in the news media were more likely to influence people's evaluation of GM food. Second, the media - public correspondence between the media's agenda and the public's agenda of GM food was significantly greater among high media users, especially among high television viewers. With these findings about the attribute agenda setting and attribute priming, Korean news media seem to make certain attributes of an issue more or less salient in people's minds.</p>

Name thesis:degree_name

M.A.

Level thesis:degree_level

Campus Access Thesis

Discipline thesis:degree_discipline

School of Journalism and Mass Communications

Year

2012

Author dc:creator

• Kim, Soo Yun

Contributors dc:contributor

• Sei-Hill Kim

• Attribute agenda setting
• Attribute priming
• Genetically Modified (GM) food
• Media effects
• South Korea

Statement dc:rights

• © 2012, Soo Yun Kim

Repository record dc:identifier

https://scholarcommons.sc.edu/etd/1499

OAI identifier oai:identifier

oai:scholarcommons.sc.edu:etd-2500