The primary purpose of this study was to explore attribute agenda setting and priming effects in South Korea. In order to demonstrate the role of the media in shaping people's perceptions of Genetically Modified (GM) foos, I first examined the attributes of GM food that have appeared more often than others in Korean news media (attribute agenda setting). Then, I linked the results of the content analysis to survey data and explored whether certain attributes emphasized in the media became salient in people's minds (attribute priming). Findings support the transmission of issue salience from the media to the public. First, more salient attributes in the news media were more likely to influence people's evaluation of GM food. Second, the media - public correspondence between the media's agenda and the public's agenda of GM food was significantly greater among high media users, especially among high television viewers. With these findings about the attribute agenda setting and attribute priming, Korean news media seem to make certain attributes of an issue more or less salient in people's minds.
","abstract_html":"<p>The primary purpose of this study was to explore attribute agenda setting and priming effects in South Korea. In order to demonstrate the role of the media in shaping people's perceptions of Genetically Modified (GM) foos, I first examined the attributes of GM food that have appeared more often than others in Korean news media (attribute agenda setting). Then, I linked the results of the content analysis to survey data and explored whether certain attributes emphasized in the media became salient in people's minds (attribute priming). Findings support the transmission of issue salience from the media to the public. First, more salient attributes in the news media were more likely to influence people's evaluation of GM food. Second, the media - public correspondence between the media's agenda and the public's agenda of GM food was significantly greater among high media users, especially among high television viewers. With these findings about the attribute agenda setting and attribute priming, Korean news media seem to make certain attributes of an issue more or less salient in people's minds.</p>","abstract_has_math":false,"creators":["Kim, Soo Yun"],"institution":null,"degree_name":"M.A.","degree_level":"Campus Access Thesis","degree_discipline":"School of Journalism and Mass Communications","degree_department":null,"school":null,"contributors":["Sei-Hill Kim"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2012,"date_issued":"2012-01-01T08:00:00Z","date_published":"2012-01-01T08:00:00Z","updated_at":"2026-07-24T04:38:37Z","subjects":["Attribute agenda setting","Attribute priming","Genetically Modified (GM) food","Media effects","South Korea"],"languages":[],"rights":["© 2012, Soo Yun Kim"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://scholarcommons.sc.edu/etd/1499","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Sei-Hill Kim"]},{"key":"dc:creator","label":"Author","values":["Kim, Soo Yun"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"thesis:degree_discipline","label":"Discipline","values":["School of Journalism and Mass Communications"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Campus Access Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.A."]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Attribute agenda setting","Attribute priming","Genetically Modified (GM) food","Media effects","South Korea"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:rights","label":"Dc Rights","values":["© 2012, Soo Yun Kim"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://scholarcommons.sc.edu/etd/1499"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["The primary purpose of this study was to explore attribute agenda setting and priming effects in South Korea. In order to demonstrate the role of the media in shaping people's perceptions of Genetically Modified (GM) foos, I first examined the attributes of GM food that have appeared more often than others in Korean news media (attribute agenda setting). Then, I linked the results of the content analysis to survey data and explored whether certain attributes emphasized in the media became salient in people's minds (attribute priming). Findings support the transmission of issue salience from the media to the public. First, more salient attributes in the news media were more likely to influence people's evaluation of GM food. Second, the media - public correspondence between the media's agenda and the public's agenda of GM food was significantly greater among high media users, especially among high television viewers. With these findings about the attribute agenda setting and attribute priming, Korean news media seem to make certain attributes of an issue more or less salient in people's minds.
"]},{"key":"dc:title","label":"Title","values":["Attribute Agenda Setting, Attribtue Priming, and The Public's Evaluation of Genetically Modified (GM) Food in South Korea"]}]}],"canonical_facts":{"dc:contributor":["Sei-Hill Kim"],"dc:creator":["Kim, Soo Yun"],"dc:description.abstract":["The primary purpose of this study was to explore attribute agenda setting and priming effects in South Korea. In order to demonstrate the role of the media in shaping people's perceptions of Genetically Modified (GM) foos, I first examined the attributes of GM food that have appeared more often than others in Korean news media (attribute agenda setting). Then, I linked the results of the content analysis to survey data and explored whether certain attributes emphasized in the media became salient in people's minds (attribute priming). Findings support the transmission of issue salience from the media to the public. First, more salient attributes in the news media were more likely to influence people's evaluation of GM food. Second, the media - public correspondence between the media's agenda and the public's agenda of GM food was significantly greater among high media users, especially among high television viewers. With these findings about the attribute agenda setting and attribute priming, Korean news media seem to make certain attributes of an issue more or less salient in people's minds.
"],"dc:identifier":["https://scholarcommons.sc.edu/etd/1499"],"dc:rights":["© 2012, Soo Yun Kim"],"dc:subject":["Attribute agenda setting","Attribute priming","Genetically Modified (GM) food","Media effects","South Korea"],"dc:title":["Attribute Agenda Setting, Attribtue Priming, and The Public's Evaluation of Genetically Modified (GM) Food in South Korea"],"thesis:degree_discipline":["School of Journalism and Mass Communications"],"thesis:degree_level":["Campus Access Thesis"],"thesis:degree_name":["M.A."]},"updated_at":"2026-07-24T04:38:37Z"}