Analysis of Successful Marketing Components of Category Dominant Brands: Strategic Marketing as Easy as A - B - C

Lowe, Brian M.

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Seton Hall University

Analysis of Successful Marketing Components of Category Dominant Brands: Strategic Marketing as Easy as A - B - C

dc:creator Lowe, Brian M.

thesis:degree_name MA Corporate and Professional Communication

dc:date.available2004

Abstract

dc:description.abstract

Degree

thesis:*

Name thesis:degree_name: MA Corporate and Professional Communication
Level thesis:degree_level: Thesis
Discipline thesis:degree_discipline: Communication and the Arts
Year dc:date.available: 2004

Author and committee

dc:creator, dc:contributor.*

Author dc:creator: Lowe, Brian M.
Contributors dc:contributor: Donald N. Lombardi

Subjects

dc:subject × 5

Identifiers

dc:identifier.*

Repository record dc:identifier: https://scholarship.shu.edu/dissertations/939
OAI identifier oai:identifier: oai:scholarship.shu.edu:dissertations-1939

Chain of custody

source

Harvested from: Seton Hall University
Base URL: scholarship.shu.edu/do/oai/
Last updated: 2026-07-24
Source record: OAI-PMH GetRecord

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citation

Lowe, Brian M.. Analysis of Successful Marketing Components of Category Dominant Brands: Strategic Marketing as Easy as A - B - C. Thesis thesis, 2004. https://scholarship.shu.edu/dissertations/939

Analysis of Successful Marketing Components of Category Dominant Brands: Strategic Marketing as Easy as A - B - C

Abstract

Degree

Author and committee

Subjects

Identifiers

Chain of custody

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