Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 30 for “"Advertising and Promotion Management"”.
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Explorations of Perceived Product Efficacy
… efficacy is comprised of several dimensions and focuses on one previously unexplored dimension that has significant implications for consumption frequency: perceived duration of product efficacy. The current research shows that consumers make biased duration judgments of product efficacy: …
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African American in Televised Advertisements: A Content Analysis
… to African American actors: age, gender, day and time of portrayal, occupational role, and products and services advertised. Comparisons were also made between frequencies of actors of different races and amount of time these actors appeared. When compared with previous studies of African …
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Factors Influencing Consumer Choices in Graduate Nursing Education at Andrews University
<p><em>Problem</em>. Universities and colleges are increasingly interested in marketing strategies in order to improve enrollment. Nursing programs have likewise become more conscious of the need to be more market-oriented. Knowing the factors that influence consumer choices in higher education can …
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Marketing Seventh-day Adventist Higher Education : College-Choice Motivators and Barriers
… participants regarding the factors (motivators and barriers) that influence college choice.</p> <p>Method. Utilizing a mixed methods approach, qualitative and quantitative data were collected in a sequential two-phase design. Insights from focus groups conducted in Los Angeles and Nashville …
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Supporting the Non-profit Sector: A Grant Writing Project for The Georgia Ballet
… are written, including ones seeking project and event support, operating support, and scholarship funding, Both government organizations and private foundations are approached, including Georgia Council for the Arts, The Kroger Foundation, The Katherine John Murphy Foundation, and The Macy’s …
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Wearing Your Heart on Your Sleeve: The Effects of Conspicuous Compassion on Identity Signaling and Charitable Behavior
… of prosocial behavior that involves the purchase and wearing of merchandise that supports a cause. This research considers the effects that conspicuous compassion has on signaling to others and signaling to the self and the factors that influence these types of signaling. This research shows that …
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The development and justification of a course in alcohol education for secondary schools
… of the American way of life, increased tension and anxieties of our fast civilization, and increased pressure of the advertisements of the liquor industry on billboards, magazines, radio, and newspapers, the alcohol problem has been steadily increasing. It is estimated that two-thirds of the …
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The Buzz Behind Alcohol Advertising: A study of how alcohol advertisements on social media impact behavior
… advertisements are known to be appealing and memorable, and several researchers have investigated what makes these advertisements so attractive. Several trends have emerged regarding the content within alcohol advertisements: themes of parties, celebration, and social success within …
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Modeling the Marketability of Tourism Small Businesses: Oman's Experiences
… factors in the prosperity of local communities and the development of authentic and satisfying tourism experiences. Because of their small size, they are unable to effectively use textbook marketing models and techniques. The purpose of this study is to help TSBs market their products in a way …
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International Advertising and the Use of the Sex Appeal: Acceptance of Sex Appeal in China
… to access due to its communist government and strict regulations. In 1978, China began changing the economy from a centrally planned system to a more market-oriented economy. By 2001, "China stood as the second largest economy in the world after the U.S., measured on a purchasing power …
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