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Seton Hall University

Advertising to New Parents -- An Examination of the Ways Select Children's Product Manufacturers Attract New Parents as Potential Customers

Abstract

dc:description.abstract

<p>.</p>

Degree

thesis:*
Name thesis:degree_name
MA Corporate and Professional Communication
Level thesis:degree_level
Thesis
Discipline thesis:degree_discipline
Communication and the Arts
Year dc:date.available
2005

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • McCullough, John L., Jr.
Contributors dc:contributor
  • Richard Dool

Subjects

dc:subject × 6

Identifiers

dc:identifier.*
Repository record dc:identifier
https://scholarship.shu.edu/dissertations/509
OAI identifier oai:identifier
oai:scholarship.shu.edu:dissertations-1510

Chain of custody

source
Harvested from
Seton Hall University
Base URL
scholarship.shu.edu/do/oai/
Last updated
2026-07-24
Source record
OAI-PMH GetRecord
citation

McCullough, John L., Jr.. Advertising to New Parents -- An Examination of the Ways Select Children's Product Manufacturers Attract New Parents as Potential Customers. Thesis thesis, 2005. https://scholarship.shu.edu/dissertations/509